Designs For Loving

Project background

Creative copy, website copy & marketing consulting for B2C advertising and lead generation. What I did to help Designs For Loving get new clients:

1. Consulted on designing new lead generation offer. Helped to created a new sales funnel process that takes organic social media traffic, invites them for free trial while adding them to list.

2. Designed package options & wrote copy for sales & service quote. Helped to create automation and follow up. Resulted in 48% opt-in rate, with a 33% conversion rate and delivered 12 new client contracts in first month.

Creative process

Got to know and understand desired outcome, and consulted on how to select a new client avatar that would support monetary goals.

1. Did an intervention on current website and marketing process. Saw that the website was ambiguous and didn't have a clear CTA (Call To Action), so I created one and built opt-in. Researched main service package to develop a lead magnate that would give a small portion of the experience to new potential client. We used the first phase of a 5 phase process.

2. Helped to create a content marketing strategy for client's social media platform that brought in leads and interest to our lead magnate. Monitored analytics, and added a time limit on this offer to create honest scarcity.

Skills & Services

This was a fun project that had unique services which allowed for some fun copywriting and lead generation incentives.

+ Website and offer intervention analysis

+ Copy for website, social media posts & ads, and sales material

+ Lead generation offer design

+ Opt-in / landing page design and copy

+ Long term marketing plan, & new client avatar identification