Drum & Grow Rich
Project background
The ultimate lead magnate is a book. It creates an opportunity for you to educate your potential clients on why they should hire you, and it establishes you as the authority in your field. reasons this worked:
1. This book was the lead magnate tool that allowed me to establish myself as the "go-to" authority in my industry, and educate my potential clients why they should hire me to consult them in their career.
2. Having a book gives you a major foot in the door. I have been at Ted X kids with my book, NAMM, spoken on podcasts, been a guest to celebrity musician's keynotes and was featured in Musician's Institute website. This can do remarkable things for your business and/or service.
Creative process
In my time working on AEMM (Author Expert Marketing Machines), I helped dozens of experts create their lead generation tools. The main tool we utilized was a book. This inspired me to create my own, and thus Drum And Grow Rich was born. Always start with the end in mind...
1. In order for your book to be a viable lead magnate tool, there must be a clear CTA (Call To Action) in it. Ideally you will have the same CTA multiple times in your book, at least 7 is best. Mine was to go to my website for a free consultation.
2. I outlined book contents, wrote and edited it, then formatted and self published.
3. I created blogs on the website that were educational sales letters selling the book, and marketed both on social media (organic & paid ads), Google & through affiliate marketing.
Skills & Services
Knowing how to create & utilize a great lead magnate tool for your business is what separates a writer from a great copywriter that is worth top dollar. If your copywriter doesn't understand exactly how their writing is going to get your clients & make you money, keep looking!
+ Copywriting in book form for lead generation
+ Blog and website copy that supports your CTA
+ Clear Call To Action design and funnel implementation
+ Sales & Marketing expert with multiple 7-figure campaign experience
+ Ghostwriting for book and script lead magnates
+ Deep understanding of how to design copy for a specific outcome
