Lucid Meditation™

Project background

Lucid Meditation™ is a company I founded that is based around a sound meditation system which includes books, music & guided meditation audios. Here is how I got noticed and built a solid following with scalable income:

1. Used media and content to showcase my services to festivals, spiritual centers and corporate & private events then invited them to book services and or buy products. Created blogs, website copy, email campaigns and a social media presence to attract leads and grow my list of clearly defined clients. Designed and monitored paid and organic ads for increased traffic.

2. Social media marketing with SEO that was 90% organic and resulted in high engagement & conversions. 65% CTR for my opt-in offer, and continued sales from funnel.

Creative process

I approached my clientele with natural conversational copy, and clear CTAs. I stayed on top of monitoring my KPIs and analytics to further define and niche down on my customer avatar and my service and product offerings.

1. This resulted in high organic engagement on my social media platforms. Many people these days have thousands of followers with minimal likes, and little to no engagement. If you don't write compelling copy, people won't join the conversation. This will kill you algorithm and you simply won't show up in anyone's feed!

2. I created a very clear and organized content strategy and kept a close eye on what was working or not. I focussed more on quality followers (potential clients), than quantity. I have been successful growing multiple accounts this way in various fields, and can help with your too.

Skills & Services

Here are some of the main Copywriting & marketing tactics I used for Lucid Meditation™.

+ Educational and conversational copy for website, blogs and social media

+ SEO on all media to create a web presence across multiple platforms and resources

+ B2B outreach in the form of email and outbound marketing

+ B2C campaigns for inbound marketing

+ Direct response marketing for product sales and workshop and coaching sign ups

+ Lead generation into funnel for high ticket coaching sales

+ Sales script and contract copywriting

+ Books and instructional guide writing for meditation system and to be used as a lead magnate and authority builder

+ Social media (Instagram & Facebook) ads with KPI monitoring