Your Conscious Cleaners

Copywriting, branding & marketing

I helped grow the company from a complete start up to having over 2,000 regularly completed monthly paid services:

1. Provided B2C marketing strategy & management, including lead generation, blog sales pages, email market campaigns, website design, and internet & print ads.

2. Complete overhaul of web & social media presence with informative copy that set YCC apart from other cleaning companies. Identified client avatar, branded the business and products, and created a culture around it.

Creative process

My unique approach…

1. I focussed on educational copy that taught potential clients the difference and importance of hiring a "Conscious" cleaning company & using "green" products. Co-innovator & designer or YCC's USP which was a cutting edge proprietary "5-Element" process. This added immense value and really helped us stand out in the marketplace.

2. Strategic SEO copywriting that helped YCC grow organically in the early stages, and still continues to attract new clients through social media, web traffic, Google, blogs, & website.

Skills & Specialties

Great copy is all about having a deep understanding of who your client is, and what they need. One of my passions is health & wellness for people and planet. This gave me an advantage in connecting to our target market and speaking their language.

+ Website copy & design

+ Blog copy

+ Email marketing & copywriting

+ Branding & product development

+ Print copywriting for flyers & mailers

+ Product description copy for bottles & sales pages

+ SEO, keyword research, Google Analytics, Social Media Analytics